GENTRIFIED.

"GENTRIFIED" is a provocative short film that delves into the deep-seated issues of gentrification in Latin America, highlighting the cultural erosion and exploitation fueled by economic migration and mass tourism. The film paints a stark picture of how local traditions and natural landscapes are commodified to cater to the whims of wealthy tourists and expatriates, often at the expense of the local population's livelihood and heritage.

Set against a backdrop of vivid visual metaphors, including a pervasive pink smoke symbolizing the spread of gentrification from opulent urban centers to vulnerable rural areas, the film powerfully critiques the Americanization of Latin America. This process not only transforms the region's cultural landscape but also prioritizes profit over the well-being of its people and environment.