GREENWASH
A visual poem and stark critique of the commercialized “green” movement and the deceitful exploitation of environmental activism for profit in the 21st century.
TITLE: GREENWASH
GENRE: EXPERIMENTAL
DURATION: 2:54 min
DIRECTOR: ANDRÉS BRONNIMANN
STUDIO: DREAM STUFF INC.
MUSIC BY: PENDULUM THEORY
YEAR: 2024
"GREENWASH" delivers a piercing critique of the modern climate movement, revealing how private interests and government entities have co-opted what was once a noble cause into a lucrative marketing campaign. Through striking visual metaphors, the film explores the concept of greenwashing: the practice of misleading the public about the environmental benefits of a product or initiative.
The narrative delves into the ironies of a green movement that preaches sustainability while indulging in excess, highlighting the cognitive dissonance between the proclaimed values and the actual behaviors of its leaders. It critiques the major global climate forums and conferences, illustrating how these have been commandeered by private interests that prioritize profits over genuine environmental progress.